Alexander the Great: Copy Breakdown

READ THIS FIRST

Alexander’s speech at the Opis Mutiny is one of the most famous and most powerful speeches in the world. He got his mutinying army to beg for his forgiveness.

And Alexander achieved that simply through words. All through ancient techniques in his speech that almost hypnotize the masses.

The speech is italicized, the bullet point shows what techniques were used, and the second bullet point is how you can apply them

(For context about the mutiny watch the first couple seconds of this clip: https://www.youtube.com/watch?v=RlKJDwViNKs&t=31s)

(Not all of us have time to read the entire thing. If you really want to improve your copy, you should.

But, our attention spans aren’t as great as it was during Ancient Greece, I’ve written 11 short points at the bottom)